Experience with Successful Corporate Campaigns

•  Some of his most notable accomplishments have been by defying
   the conventional wisdom by picking fights with multi-billion dollar
   corporations, and then winning. 

•  The fights (campaigns) are hard fought, highly publicized, high profile,
   multiple year, multi-faceted, aggressive and highly organized efforts
   to compel the targeted corporations to stop maiming and killing animals,
   or in some cases, to dramatically improve the living and dying policies in place. 

•  Typical campaigns require the skillful, carefully choreographed and strategic use
    of  top flight representatives of approximately 9 fields:

1. Undercover Investigators
    To catch the targets abusing animals, on film and red handed

2. The Scientific Community
    To provide scientific evidence and ammunition for Congress to use against the targets

3. The Celebrity Community
    To attract and bring in the Congress and the media4. The national media      
     to attract and bring in the celebrities, the Congress and the public

5. Members of Congress     
    To bring critical pressure on the targets

6. Many loyal, dedicated members and protestors
    To create and apply pressure on Congress

7. Civil Attorneys
    To file high profile law suits against the targets and to defend us against suits by the targets

8. Criminal Defense Attorneys
    To fight off counter charges filed against our team as a result of pressure from our targets

9. Wealthy Donors         
    To donate the funds to pay for it all
Corporations successfully fought
in this manner include companies such as:

General Motors..........at the time, the largest corporation in the world, over $100 billion in annual sales.

Mobil Oil.......................oil production equipment killing wildlife worldwide.

Exxon ...........................oil production equipment killing wildlife worldwide.

Phillips Petroleum ..........oil production equipment killing wildlife worldwide.

Shell Oil ........................oil production equipment killing wildlife worldwide.

Gillette...........................$16 billion in annual sales.....killing animals in painful experiments.

Revlon..............................$7 billion in annual sales.......killing animals in painful experiments.

Avon ................................$5 billion in annual sales.......killing animals in painful experiments.












Benneton.........................killing animals in painful experiments.

L'Oreal ............................killing animals in painful experiments.

Tonka .............................maiming and killing animals in tests.

Mattel ..............................maiming and killing animals in tests.

Hasbro.............................maiming and killing animals in tests.

Amway.............................maiming and killing animals in tests.

Kenner..............................maiming and killing animals in product tests.

Mary Kay.........................maiming and killing animals in product tests.

Versus:  Peta...................$16 million in annual donations.
Example of a Campaign:  General Motors
A three year high profile international campaign against General Motors,
then the largest corporation in the world,
to force GM to stop using live animals in car crash tests.

Organizing and holding standing-room-only news conferences
in Detroit, D.C., N.Y.C., L.A., London, Paris, and other cities,
often a few times in each city,
aggressively attacking GM on scientific and humane grounds,
for their live-animal-car-crash-testing practices. 

Peaceful Civil Disobedience
Training staff and volunteers in effective civil disobedience,
carrying out peaceful civil disobedience,
as well as high profile demonstrations against GM
in many cities many times,
as a method of generating public attention
on GM's testing practices.

Lawyers: Retaining and directing defense counsel
in each jurisdiction as needed.

Extensive strategizing month after month, year after year
on how to continue pressuring GM into giving up.

Lobbying Congress to put political pressure on GM

Constantly strategizing
on how to get the national media to produce anti-GM
news articles and editorials, not an easy thing to do
because of GM's unparalleled advertising budget.

Organizing the safe burning our own GM cars,  in public,
to keep the reporters coming and to keep the fight in the news,  
without injuries or trouble.

Researching U.S. Department of Transportation data
enabling us to state as a fact that 3 out of the top 5 most deadly cars
are all GM cars, while other major car manufacturers
no longer used animals  at all.
GM argued that using live animals in violent crash tests
was justified for safety reasons. 

Car Shows: Publicly and effectively pressuring GM
in front of many VIP's  and reporters
during international car shows
by planning the careful and diplomatic disruption
of the car shows, using a variety of
innovative tactics. 

Winning -- forcing General Motors
to end their practice of violently killing live animals in car crash tests.

Today, not a single car manufacturer in the world
uses any animals in crash tests.


Fashion
Played an active role in the very successful, very high profile campaigns compelling most of the worlds major fashion designers
to publicly end their use of inhumanely obtained fur
on their runways and in their designs:

DKNY

       Ralph Lauren

Calvin Klein

J. Crew

Ann Taylor.......and many more.


Contact
Alex Pacheco
Atlantis 9 - P
1000 South Ocean Blvd.
954 464 9331 &  954 942 5020
AlexPacheco2005@yahoo.com
www.AllAmericanAnimals.com
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