Experience with Successful Corporate Campaigns
 
•  Some of his most notable accomplishments have been by defying 
    the conventional wisdom by picking fights with multi-billion dollar 
    corporations, and then winning.  
 
•  The fights (campaigns) are hard fought, highly publicized, high profile, 
    multiple year, multi-faceted, aggressive and highly organized efforts 
    to compel the targeted corporations to stop maiming and killing animals, 
    or in some cases, to dramatically improve the living and dying policies in place.  
 
•  Typical campaigns require the skillful, carefully choreographed and strategic use 
     of  top flight representatives of approximately 9 fields: 

1. Undercover Investigators 
     To catch the targets abusing animals, on film and red handed 

2. The Scientific Community 
     To provide scientific evidence and ammunition for Congress to use against the targets

3. The Celebrity Community 
     To attract and bring in the Congress and the media4. The national media       
      to attract and bring in the celebrities, the Congress and the public

5. Members of Congress      
     To bring critical pressure on the targets

6. Many loyal, dedicated members and protestors 
     To create and apply pressure on Congress 

7. Civil Attorneys
     To file high profile law suits against the targets and to defend us against suits by the targets 

8. Criminal Defense Attorneys 
     To fight off counter charges filed against our team as a result of pressure from our targets

9. Wealthy Donors          
     To donate the funds to pay for it all
Corporations successfully fought 
in this manner include companies such as: 
 
General Motors..........at the time, the largest corporation in the world, over $100 billion in annual sales.

Mobil Oil.......................oil production equipment killing wildlife worldwide.

Exxon ...........................oil production equipment killing wildlife worldwide.

Phillips Petroleum ..........oil production equipment killing wildlife worldwide.

Shell Oil ........................oil production equipment killing wildlife worldwide.

Gillette...........................$16 billion in annual sales.....killing animals in painful experiments.

Revlon..............................$7 billion in annual sales.......killing animals in painful experiments.

Avon ................................$5 billion in annual sales.......killing animals in painful experiments.












Benneton.........................killing animals in painful experiments.

L'Oreal ............................killing animals in painful experiments.

Tonka .............................maiming and killing animals in tests.

Mattel ..............................maiming and killing animals in tests.

Hasbro.............................maiming and killing animals in tests.

Amway.............................maiming and killing animals in tests.

Kenner..............................maiming and killing animals in product tests.

Mary Kay.........................maiming and killing animals in product tests.

Versus:  Peta...................$16 million in annual donations.
Example of a Campaign:  General Motors
A three year high profile international campaign against General Motors, 
then the largest corporation in the world, 
to force GM to stop using live animals in car crash tests.
 
Organizing and holding standing-room-only news conferences 
in Detroit, D.C., N.Y.C., L.A., London, Paris, and other cities, 
often a few times in each city, 
aggressively attacking GM on scientific and humane grounds, 
for their live-animal-car-crash-testing practices.  

Peaceful Civil Disobedience
Training staff and volunteers in effective civil disobedience, 
carrying out peaceful civil disobedience,
as well as high profile demonstrations against GM
in many cities many times,
as a method of generating public attention 
on GM's testing practices.

Lawyers: Retaining and directing defense counsel 
in each jurisdiction as needed.

Extensive strategizing month after month, year after year 
on how to continue pressuring GM into giving up.

Lobbying Congress to put political pressure on GM

Constantly strategizing 
on how to get the national media to produce anti-GM 
news articles and editorials, not an easy thing to do
because of GM's unparalleled advertising budget. 

Organizing the safe burning our own GM cars,  in public, 
to keep the reporters coming and to keep the fight in the news,  
without injuries or trouble.

Researching U.S. Department of Transportation data 
enabling us to state as a fact that 3 out of the top 5 most deadly cars 
are all GM cars, while other major car manufacturers 
no longer used animals  at all. 
GM argued that using live animals in violent crash tests 
was justified for safety reasons.  

Car Shows: Publicly and effectively pressuring GM 
in front of many VIP's  and reporters 
during international car shows 
by planning the careful and diplomatic disruption 
of the car shows, using a variety of 
innovative tactics.  

Winning -- forcing General Motors 
to end their practice of violently killing live animals in car crash tests.

Today, not a single car manufacturer in the world 
uses any animals in crash tests. 
 
 
Fashion
Played an active role in the very successful, very high profile campaigns compelling most of the worlds major fashion designers
to publicly end their use of inhumanely obtained fur
on their runways and in their designs:
 
DKNY
 
       Ralph Lauren
 
Calvin Klein
 
J. Crew
 
Ann Taylor.......and many more.
 
 
Contact


Alex Pacheco
Atlantis 9-P
1000 South Ocean Blvd.
Pompano Beach, FL 33062

954 464 9331

Alex@600MillionStrayDogsNeedYou.org
Alex@600dogs.org
www.600MillionStrayDogsNeedYou.org
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